1) Your customers are probably on Facebook.
With more than 845 million active users, your customers are most likely using Facebook. Facebook is popular across all age groups. Being in the same arena as your customers provides tremendous opportunities for your company to interact by communicating on the same playing field.
2) Facebook business Pages are public and visible to all.
Your Facebook page can be visible to everyone on the Internet. It can be seen by those customers who do not have a Facebook account depending on your settings.
3) Facebook pages appear in Google’s search results.
Your business page will appear in Google’s search results enhancing your Internet presence.
4) Facebook allows you to directly communicate with those who “Like” your page.
As a small local business owner, you may be concerned about the number of “Likes” your page may actually get. Concentrate on quality over quantity. Your business Facebook Page is not about the number of “Likes” your page gets. It is about the quality of those “Likes”. With a smaller number of Likers, you will be able to communicate with your audience on a more personal level.
5) Customer engagement is increased with a Facebook Page.
A Facebook Page gives your company an edge over your competition by allowing you to be in direct contact with the people who like your page. It fosters the development of personal relationships with your customers.
6) Facebook inspires word of mouth advertising.
As a low cost investment, a Facebook Page for your business provides an opportunity to spend time to interacting with those people who Like your page on a daily basis. Engagement is the key. A socially connected customer whether online or off is more likely to recommend your services and/or products than an unengaged customer.
7) Facebook Pages are easily managed.
One of the biggest reasons we hear for small businesses not having a Facebook Page presence is that the business owner does not have enough time to manage the page. The beauty of a Facebook Page is that you can share the management of the page by assigning an administrator. By delegating one or more administrators to the page, management is spread out in time efficient manner
With more than 845 million active users, your customers are most likely using Facebook. Facebook is popular across all age groups. Being in the same arena as your customers provides tremendous opportunities for your company to interact by communicating on the same playing field.
2) Facebook business Pages are public and visible to all.
Your Facebook page can be visible to everyone on the Internet. It can be seen by those customers who do not have a Facebook account depending on your settings.
3) Facebook pages appear in Google’s search results.
Your business page will appear in Google’s search results enhancing your Internet presence.
4) Facebook allows you to directly communicate with those who “Like” your page.
As a small local business owner, you may be concerned about the number of “Likes” your page may actually get. Concentrate on quality over quantity. Your business Facebook Page is not about the number of “Likes” your page gets. It is about the quality of those “Likes”. With a smaller number of Likers, you will be able to communicate with your audience on a more personal level.
5) Customer engagement is increased with a Facebook Page.
A Facebook Page gives your company an edge over your competition by allowing you to be in direct contact with the people who like your page. It fosters the development of personal relationships with your customers.
6) Facebook inspires word of mouth advertising.
As a low cost investment, a Facebook Page for your business provides an opportunity to spend time to interacting with those people who Like your page on a daily basis. Engagement is the key. A socially connected customer whether online or off is more likely to recommend your services and/or products than an unengaged customer.
7) Facebook Pages are easily managed.
One of the biggest reasons we hear for small businesses not having a Facebook Page presence is that the business owner does not have enough time to manage the page. The beauty of a Facebook Page is that you can share the management of the page by assigning an administrator. By delegating one or more administrators to the page, management is spread out in time efficient manner
In Business, Social media